Tutorial 2

1. WHAT IS MEDIA CONCENTRATION AND CONGLOMERATION? HOW ARE THEY SIMILAR OR DIFFERENT TO EACH OTHER?

Media concentration is to have fewer audiences being involved over the media. This will help them to lessen the complexity of misunderstanding. Which will result in easy decision making. With less people to consider about decision will be much easier to be handled. Media conglomeration is the process of gathering as many media content / media shares by one single entity. The two concept is different in the sense that one is to have more control over the media with lesser people and another one is to gather as many form of media 

2. WHAT IS THE POLITICAL IMPACT, IF ANY, OF CONCENTRATED CORPORATE OWNERSHIP OF NEWS AND OTHER FORMS OF MEDIA?

Political impact is when the government play a big role in how the media will channel its news. It main objective is to promote all the positive contribution that the government had mad to the country and most likely hiding all the negative doing that have make them look bad or the country bad. This will hide the society from knowing the about the ugly truth of the country. Example of it is how government is able to control the content of how newspaper should be written. The cooperate ownership of the media will have to be smart in the way they present their news to the public. They have to be careful in not to offend the government as this result in the limitation of how the news are presented to the public.

3. WHAT IS THE RELATIONSHIP BETWEEN MEDIA OWNERSHIP AND DIVERSITY IN MEDIA CONTENT? COMPARE AND CONTRAST THIS RELATIONSHIP IN THE NEWS AND POPULAR MUSIC INDUSTRIES.

The larger ownership of the media content you owned the more diversified your media can be. With the larger ownership you have mean also the more money the company will owned. With the money they possess resources are also with them. Resources such as the celebrities that work hand to hand with the company will help the company to earned a much higher revenue  The popularity will rise and audience such as ourselves will tend to follow them more which slowly will result in the company dominating the industry.