Tutorial 4

Psychologies Barry Schwartz takes aim at a central tenet of western societies: freedom of choice.

1. How is the idea of "choice" a value that is built into consumer-capitalist society?

The whole idea of being able to have the power and freedom to choose with the various option available right in front of us in our purchasing power.There are now many competition of different brand that we can choose from of the same exact product. But there are factor that we will consider before buying and purchasing the product. These factors are discounted price available the additional gift given with the product and also the prices of the similar product. The internal factor would be the function of the product on how we will use the product. 
2. What does it mean in terms of hegemony?

The term of hegemony mean dominant or leadership. The high social class might be able to relate to this very well where they can use the power of money and anything else to influence the aspect of social environment and politically. But overusing that power in the wrong way might turn into a bad end as it will lead to corruption which will lead a chaos to the society.
3. Why is it important for hegemony that we don't question its legitimacy? Why don't we?
The hegemony law are permanent. There is nothing much a medium class or low class society can do to contribute to the change in the situation.Since they are unable to influence the government mind in certain thing issue due to their lack of voice and power in the house. Hence they choose to stay out of trouble and let the issue dissolve by it time.
 4. What is "the paradox of choice"?
Paradox of choice mean the irony of thinking that the more freedom of us to have the choice to choose thing the easier our life will be. But that is not the case of paradox of choice, as it is actually the more choices that are given to us the more difficult our life will become. This is because now we are give the opportunity to be given the chance to try out other all the available option rather than the limited option that is given to us. The freedom of choices has given as more consideration to think about in the consequences of what we have chosen.